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Advances in Advertising Research XIII

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses …

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Advances in Advertising Research XIV

European Advertising Academy

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

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Advances in Advertising Research (Vol. XII)

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their…

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EUR 175,23* Aktueller Preis: EUR 175,23

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Max Webster

A Million Vacations (Collector's Edition) (Remastered & Reloaded)

When It Comes to capturing the imagination and interest of progressive rock fans then Max Webster must surely be one of the all-time greats. Once you get your head around the fact that they weren’t actual…

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Jon Cope, Stuart Mayell

Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

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